Case Studies

Don’t just hear about our capabilities – see how our expertise in AVL installation has helped our clients to make their dream event spaces a reality. Read on to find out more about how The Executive Group has helped high-profile clients transform their spaces into charming and inviting venues!

THE FULLERTON BAY HOTEL CLIFFORD PIER

  • A luxury venue housed within The Fullerton Bay Hotel in Singapore, Clifford Pier is renowned for hosting corporate events and weddings. Clifford Pier needed a completely new audio system and wanted to replace its existing one entirely. The Executive Group’s team of professionals were engaged for AV installation, to provide an event-ready system that would fit the luxurious atmosphere of the location.
  • We conceptualised ready-made signal points for 15-inch subwoofers for events, which helped to elevate the audio experience with extra depth for speech and music. Working with only premium equipment, we chose Dynacord TS-200 speakers – super slim and extremely compact 2 x 6-inch 2-way speakers, in the colour white for a minimalistic and clean aesthetic. The precise controlled coverage pattern with DH-3 titanium diaphragm driver makes it suitable for optimal coverage.
  • Clifford Pier is a heritage building, which posed great challenges to our installation processes. Drilling was not allowed in many areas, and preserving the building was of the utmost importance to the management.
  • Our top priority was to have audio surrounding the entire venue, dispersed evenly throughout. Sound clarity was essential as Clifford Pier is the preferred event venue for Embassies from all around the world. We needed to create the most luxurious space that would accommodate and host top VIPs worldwide. VIP speeches needed to be heard clearly across the venue, so we ensured that the sound installation was done meticulously.
THE FULLERTON BAY HOTELCLIFFORD PIER

ION ORCHARD – FLNT & FIRE AND ATICO LOUNGE

  • FLNT & Fire and Atico Lounge is an exclusive lounge and entertainment venue in Singapore, with panoramic views of the skyline on Level 55 of Ion Orchard. The Executive Group worked with FLNT and Fire to provide comprehensive equipment and AV installation, which included Audio, Live Feed Cameras and Projector Installation.
  • This project was challenging, especially due to the complexities and scale – the management requested a large format projection screen, which needed to be lifted all the way up to the 55th level using a tower crane. Additionally, we needed to work with contractors and designers to cut out the ceiling to partially hide the speaker, as the aesthetics of the system needed to blend in with the rest of the restaurant’s high-end appearance. We were also not able to install ceiling audio systems due to some constraints.
  • In the end, we chose the Dynacord TS 200 speakers, which comes with rotatable CAD optimized 90 x 40 CD Horn. The specifications of these speakers proved to be the optimal solution for the venue, fit for its majestic and high-end allure.
  • The control system integrated comprised of digital mixing and was built in a way that allowed non-technical staff to handle the system with ease, so as to maintain daily operations. Today, the venue remains event-ready for live entertainment with the stage box, audio programs and scenes for live feeds.
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